The role of colour in marketing. #25: 2013.
As a librarian, I am always interested in how and why colour affects the customer interaction and their reading decisions.
‘The Role of Colour in Marketing’ is a great blog post on by Pam Dyer which talks about how using the right colors can increase brand recognition and drive purchasing. I spent some time on her Colour Emotion Guide (pictured below) figuring out where various library logos fit and what they subliminally say about the organization.
Hopefully, the Guelph Public Library logo (left) engenders growth, trust and confidence in the minds of our customers.
Below are a few other really interesting logos to consider and dissect just for fun!
Pam Dyer’s article is a great read……….hope you enjoy it too!
Kitty Pope #25 June 2013