On a + note


Laughter is good business! #20: 2013

Posted in on a + note by flickfancy on May 20, 2013

kitty#20Question:  Why are the following commercials among the most successful pieces of marketing ever?

Budweiser Clydesdale Snow Ball Fight 

► Bear Surprises Samsung Crew on Washing Machine Shoot

E Trade Ad: Baby Solitary

► Best Buy Ad: Asking Amy 

The Force: Volkswagen Commercial

Answer:  They all include animals, kids, tell a universal story, and/or include great music, but what makes them iconic is they made you laugh. Laughter is memorable and in remembering a commercial, you remember the product.

Laughter is the single most powerful marketing tool we have. We want folks to remember the library when they need to: write a business plan, know about a drug side effect, discover when their grandma immigrated to Canada, or are simply bored and want something to read. The easiest way to accomplish that is to make us memorable and the easiest way to become memorable is to make folks laugh! By having a pleasurable connection to the library customers will call on us in times of need.

The next time you design a poster, send out a Tweet or write a press release, ask yourself, how can I make the library memorable?

Making our customers laugh and remember us is not frivolous, it is simply good business.  LOL!

Kitty Pope                                                                                                     #20 May 2013

kpope@library.guelph.on.ca

P.S. But, my favorite commercial right now is the 2013 Budweiser Superbowl Ad.  And my all-time favorite commercial that always makes me cry is the Hank the Clydesdales Superbowl Ad

May we all be Hanks!   KP

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