Laughter is good business! #20: 2013
Answer: They all include animals, kids, tell a universal story, and/or include great music, but what makes them iconic is they made you laugh. Laughter is memorable and in remembering a commercial, you remember the product.
Laughter is the single most powerful marketing tool we have. We want folks to remember the library when they need to: write a business plan, know about a drug side effect, discover when their grandma immigrated to Canada, or are simply bored and want something to read. The easiest way to accomplish that is to make us memorable and the easiest way to become memorable is to make folks laugh! By having a pleasurable connection to the library customers will call on us in times of need.
The next time you design a poster, send out a Tweet or write a press release, ask yourself, how can I make the library memorable?
Making our customers laugh and remember us is not frivolous, it is simply good business. LOL!
Kitty Pope #20 May 2013
May we all be Hanks! KP