2012 Trends in Library Land. #50: 2012
One of the joys of the New Year is looking for trends and new ideas.
In this big, wild world…
● In 2012, folks are looking for fairy tales and happy stores. Just think of last year’s royal wedding and the surge of romantic novels coming out this spring.
● Food trends that are hot include quinoa, veggie crisps, spicy olives, grainy mustard, maple syrup, Greek yogurt, and lean proteins, like eggs, beans, chicken, or pork.
● 60 is the new 50, as actress Meryl Streep (62…yup!) graced the cover of the January Vogue Magazine; she looks amazing!
● Hot colours in 2012 include sunny yellow and red-orange, charcoal grays (again), organic greens, and earth tones in almost any shade.
And, in library land, we should be watching…
► Like it or not, fundraising – developing alternate revenue streams, finding the cash, whatever you want to call it – is the number one trend in library land in 2012.
► By doing business differently, from developing business cases for all new initiatives to dashboard reporting and benchmarking, libraries must quantifiably evaluate and justify their existence.
►Pay attention to push marketing and active promotion of products via email, Twitter, Facebook, and all communication networks and channels. The customer can no longer be expected to simply show up at our door.
The library websites I am watching include:
● the mighty Calgary Public Library http://calgarypubliclibrary.com/
● Hennepin County Public Library http://www.hclib.org
● London Public Library http://www.londonpubliclibrary.ca/
● Topeka and Shawnee County Public Library http://tscpl.org/
I am sure there are lots of other interesting trends in library land that will emerge over the year, but in early 2012, this is what I can see on the horizon.
Kitty Pope #51 February 2012