Library ambassadors.; #37: 2011
As I was dusting off my witch costume, I was still thinking about Toronto Public Library and how libraries can build customer loyalty to helppromote and defend the library in the good times and in the bad.
Who would make great library ambassadors, or if you prefer, Library Lions like Margaret Atwood?
Who would actively promote us to their family, friends, and community?
My newest idea is growing our own Library Ambassadors. They could be our most frequent customers, local authors, or community leaders who know and love us. Library Ambassadors could be individuals who are interested in promoting the library and becoming our best friends. They could be a small group that likes to be connected with the community and share information or opinion makers who have the inside scoop!
We do need to have something to offer our new found friends in return. We certainly don’t have the cash, but we could:
- Offer “freebies” to our Library Ambassadors. E.g. early access to the book sale or personalized emails about our newest books or programs.
- Ask the Ambassadors to test new services (like circulating eReaders).
- Use the Ambassadors as an electronic focus group. For example: the library is considering opening an hour earlier. What do the Library Ambassadors think?
- Personally invite the Ambassadors to a library board meeting, the annual meeting, or a special library event.
- Create digital and paper personalized library referral cards for Library Ambassadors to give to friends to refer them to a reference librarian or the Library Director.
We need to give our best friends the inside scoop, the information that will be of value to them as they spread the word. .
That’s what I’ve been thinking about as I make my Halloween costume for tonight.
email@example.com #38 October 2011